Building the Perfect Small Business Website
Updated: Sep 15, 2020
This week we are providing a guide on a perfect small business website and on some tools which will be sure to add value to your business.
A business website is an absolute necessity in today’s digital age, but how can you be sure if yours is truly set up for success? Between domains, web hosting services, HTML, design, and copywriting, it seems the tasks that come along with a business website are never-ending, and it isn’t always easy to make sense of it all.
Whether you’ve chosen the DIY route or are considering hiring someone to professionally design your site, it’s important that you possess some basic knowledge about what an effective website entails. Here are a few things an effective business website should have:
Choosing the wrong hosting service has the potential to wreak havoc on your business site if you’re not careful. You must do due diligence when it comes to hosting services, as far too many businesses have fallen victim to hacked servers and insecure servers that crash frequently. A secure server that protects your visitors’ data and is reliable enough to operate smoothly is a must-have if you hope to employ a professional website for your business.
A clean, user-friendly design is crucial if you want your visitors to stay on your site longer than just a few clicks. Things like formatting, colors, fonts, and the overall design of your site can go a long way when it comes to your brand’s image, and these are all things you’ll want to determine beforehand to ensure cohesiveness.
There are plenty of tools and templates to help you create a website on your own, but things can get technical quickly. If you’re not quite up for the undertaking, it may be a wise idea to employ a professional to handle the dirty work for you. A professional will not only design your site and suggest things like hosting and domains, but they’ll also be able to make sure your website is supported by different devices, meaning headings, text, and photos are properly formatted whether on a desktop, smartphone or tablet.
(User friendly websites is a must to ensure companies are available at anytime)
Not only are strong headings important for SEO (search engine optimization) purposes, but they can also help make your website easier to sift through and understand well. Text-heavy sites that require people to read through endless lines of copy to get to the crux of your goods or services are not effective at converting traffic. By putting careful thought into your web copy and headings, you can guide your visitor through your products or services through the exact lens in which you’d like them to see you.
Call to Action
Clearly and concisely describing what you do is a lot easier said than done. Your website, however, should accurately portray your business so that customers can quickly identify whether or not your services are useful for them.
Your website may be beautifully designed and say all the right things, but none of this matters if you don’t give your visitors directions about what to do next. A clear “call to action” will guide customers toward calling you, sending you a message, or emailing you. They’ll either buy, schedule an appointment, or pre-order. There are many ways to conduct business, so it’s important that your website’s call-to-action opens the door for business between you and your customer.
(Make sure your website clearly states where users need to click)
Of course, the only way a call to action can be effective is if the information it points to is accurate. If your website lacks accurate contact information, you’ve got a slim chance of picking up new customers. Make sure your correct phone number, address, and contact information is easily visible for your user. This is a non-negotiable.
Your business website isn’t just your calling card. It can serve as a great marketing tool if you know how to use it properly. If you haven’t heard of the Facebook pixel, for instance, it may be time to start researching. Installing a pixel on your site and “pixeling” your visitors is akin to them leaving a trail of breadcrumbs. This means you can track users who visit your site in order to market to them in the future by way of paid social media ads. By capturing a bit of data off of your visitors list, you can use this information to your advantage later down the road. In the grand scheme of small business marketing and sales funnels, this information is priceless.
In the day and age of the internet, you can’t afford to let your small business website fall to the wayside. For help building your business website or digital marketing strategy, contact our team at OnServe.